Resume

Coordinated website optimization efforts with marketing, design, copywriting, and digital advertising teams.

Prioritized, launched, and analyzed A/B tests.

Gathered insights on marketing messaging and visitor behavior with user testing.

Managed analytics setup through Segment and Amplitude for reporting.

Created dashboards to report on conversion rates, clicks, scroll depth, video plays, and other types of engagement.

Trained designers and publishers in A/B testing, analytics, and website strategy.

Oversaw the launch of server-side experimentation tool Amplitude Experiment.

Streamlined CRO services by establishing documentation for experimentation processes.

Led experimentation strategy and testing across all client accounts.

Met with clients regularly to brainstorm and strategize optimization efforts.

Trained and managed a team of CRO specialists and developers.

Conducted screening and hiring for new CRO analyst candidates.

Trained digital marketing analysts on CRO quantitative/qualitative analysis, testing methodology, and UX/UI best practices.

Developed reporting systems and Google Data Studio dashboards.

Analyzed user behavior using analytics data and heatmaps, identifying friction points for optimization.

Strategized and prioritized a pipeline of A/B tests in Google Optimize based on analysis for multiple clients.

Planned and managed user testing sessions by analyzing sessions for friction points and optimization opportunities.

Led the creation of a company knowledge base for standardizing team processes.

Established scalable workflows for client marketing strategies.

Coordinated scheduling of projects for over 50 clients.

Managed and prioritized workloads for a team of 15 employees among SEO, PPC, web design, social media, and email departments.

Managed a team of web design, SEO, and PPC specialists.

Monitored client performance metrics with lead generation conversions and ecommerce purchases.

Planned marketing strategies for each client.

Developed company processes and best practices.

Designed and built websites on WordPress and Shopify.

Established UX/CRO web design best practices to ensure qualitystandards on every website.

Established wireframing process with persona analysis, competitorresearch, and conversion rate optimization.

Conducted A/B testing experiments with Google Optimize.

Introduced Adobe XD and Webflow to speed up design time and iteration cycles.

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