My Work
BigCommerce Landing Page Testing & Optimization
BigCommerce was sending significant traffic to this landing page from paid advertising campaigns that was converting at a low rate. I conducted user testing that identified numerous opportunities for improvement and then executed a series of A/B tests that increased the conversion rate +147% in six months.
American College of Education Full-Site Optimization Campaign
ACE was a client that had a complicated website full of conversion funnel leaks. After a thorough heuristic and behavioral analysis, I conducted eight A/B tests over nine months on calls-to-action on key pages of the website that increased the overall site conversion rate +200% from 0.55% to 1.65%.
Fuse Architecture Website Structure & Visual Branding
Fuse was an architecture agency in Austin with an exceptional portfolio of work that needed a website to enhance their professional credibility. After receiving a design from another agency that they disliked, I stepped in to provide a new concept that they loved.
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Crafty Counter Messaging Strategy & Redesign
Crafty Counter was an ecommerce website selling healthy plant-based nuggets and needed a website that matched the playfulness of their brand Wunder Nuggets. I designed a new webiste for them that incorporated delightful graphics with the healthy benefits of their product.
Greenlight Grant Initiative Homepage Concept
Greenlights Grant Initiative is an organization founded by Matthew McConaughey to help schools get access to government grants that can be complicated to request. As part of my M.A. in Advertising program at the University of Texas, I designed a new concept that elevated their previous design and wrote a new, emotionally-evocative headline: FEAR HAS NO PLACE HERE.
Make smarter website designs.
Let’s get a beer sometime. 🍻
Email me at jenningscreative@gmail.com,
or connect with me on LinkedIn.
