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BigCommerce Landing Page Testing & Optimization
The Challenge
Landing pages tend to be misunderstood.
BigCommerce was running ads to a landing page primarily focused on selling the high-level benefits of its ecommerce platform.
This is common practice for marketing teams intent making a product appear as grand and desirable as possible.
But it's not always what users want.
The Research
To understand whether or not this messaging strategy was convincing, I conducted a user testing study to gather audience feedback.
The study involved 15 marketing directors in the ecommerce industry.
Make smarter website designs.
Let’s get a beer sometime. 🍻
Email me at jenningscreative@gmail.com,
or connect with me on LinkedIn.
